Maximizing the Message: Helping Moms and Kids Make Healthier Food Choices
Maximizing the Message presents a set of 16 audience-tested nutrition education messages, supporting content (such as tips and recipes), and implementation guidance describing how to use the messages in Federal nutrition assistance programs. Nutrition educators can employ these tools to support and enhance nutrition education targeting low-income mothers and children. Behaviors related to child feeding practices and fruit, vegetable and low-fat/fat-free milk consumption are addressed. The guide provides background information, a brief summary of the developmental process and research findings, as well as suggestions and tips for putting the core messages into practice. It also discusses potential communication channels and evaluation.