The following content supports messages on availability and accessibility of fruits and vegetables and offers mothers additional tips, strategies, and encouragement to facilitate behavior change.
There are 7 core messages for mothers of preschoolers. These messages address: role modeling eating fruits and vegetables, cooking and eating together, letting kids serve them-selves, and offering new foods.
There are four core messages for mothers of elementary school-aged children. These messages address: accessibility/availability of fruits and vegetables and increasing consumption of fat-free and low-fat milk and milk products.
There are five core messages for 8-10 year old children. These messages address: food preferences, beliefs and asking behaviors.
Content supports messages on role modeling and offers mothers additional tips, strategies, and encouragement to facilitate behavior change.
This report summarizes the actions and initiatives implemented since 2002 to increase fruit and vegetable consumption among participants in the nutrition assistance programs. The following areas addressed are policy, guidance, and initiatives, programs, nutrition education and promotion, collaboration and coordination, grants, reports, and emerging initiatives and resources.
The Food and Nutrition Service (FNS) launched the Eat Smart. Play Hard. campaign to promote the U.S. Department of Agriculture’s (USDA’s) healthy eating and physical activity messages to children ages 2–18 and their caregivers. This campaign is an FNS agency-wide initiative and represents the latest effort by FNS to meet its strategic goal of improving the nutrition of children and low-income adults while at the same time addressing the major public health issue of the increasing prevalence of obesity among our Nation’s youth. The FNS nutrition assistance programs have a potential reach of more than 48.2 million children. Delivery of the Eat Smart. Play Hard. messages across these programs has the potential to impact eating and physical activity behaviors in a positive way.
This report fulfills the request from Congress in the House Appropriations Committee Report (House Report 107-116), which accompanied the Agriculture Appropriations Act for fiscal year 2002. The conference report included the following statement: “The nutritional status of our young people is a matter of public health. The Committee expects the Department to build upon work already done with the food pyramid, and other innovative national and local efforts. Nutrition information should be carefully reviewed so that a consistent and coordinated message is disseminated. Existing opportunities to convey nutrition messages, including newsletters, static displays in cafeterias, in-school and cable television productions should be used to the maximum extent possible. The committee directs the Department to provide a report regarding the development and implementation of this effort by February 1, 2002."
This report fulfills a Congressional request for the Food and Nutrition Service (FNS) to report on "a comprehensive, integrated approach to nutrition education as a complement to the various nutrition assistance programs." FNS reviewed its current nutrition education efforts, and consulted with a wide range of nutrition education experts and stakeholders.