The Food and Nutrition Service (FNS) launched the Eat Smart. Play Hard. campaign to promote the U.S. Department of Agriculture’s (USDA’s) healthy eating and physical activity messages to children ages 2–18 and their caregivers. This campaign is an FNS agency-wide initiative and represents the latest effort by FNS to meet its strategic goal of improving the nutrition of children and low-income adults while at the same time addressing the major public health issue of the increasing prevalence of obesity among our Nation’s youth. The FNS nutrition assistance programs have a potential reach of more than 48.2 million children. Delivery of the Eat Smart. Play Hard. messages across these programs has the potential to impact eating and physical activity behaviors in a positive way.
This report fulfills the request from Congress in the House Appropriations Committee Report (House Report 107-116), which accompanied the Agriculture Appropriations Act for fiscal year 2002. The conference report included the following statement: “The nutritional status of our young people is a matter of public health. The Committee expects the Department to build upon work already done with the food pyramid, and other innovative national and local efforts. Nutrition information should be carefully reviewed so that a consistent and coordinated message is disseminated. Existing opportunities to convey nutrition messages, including newsletters, static displays in cafeterias, in-school and cable television productions should be used to the maximum extent possible. The committee directs the Department to provide a report regarding the development and implementation of this effort by February 1, 2002."
Charting the Course for Evaluation: How Do We Measure the Success of Nutrition Education and Promotion in Food Assistance Programs?
Charting the Course for Evaluation: How Do We Measure the Success of Nutrition Education and Promotion in Food Assistance Programs? brought together nutrition educators, traditional evaluators, market researchers, and experts at evaluation of health promotion efforts to establish a dialogue to identify and push forward the state of the art in evaluating nutrition education and promotion efforts. The conference took place on July 13 and 14, 1995 in Arlington, Virginia.
The Conference on Access to Food, held in Washington, D.C., on September 18 and 19, 1995, was sponsored by the U.S. Department of Agriculture (USDA) Food and Consumer Service (FCS). The conference was held to bring together food access experts to share their knowledge and help USDA build an agenda to increase access to food for low-income Americans.